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cleverest

AI does the busywork. You keep the thinking.

Half the job is deciding what not to automate.

You have the tools. Maybe you even have a few people making progress on their own. But for most professionals I work with, AI still means copy-pasting between tabs and using someone else's prompts. And the hard part is sorting your week: what AI runs, what it drafts for you to approve, and what stays yours because that's where the thinking happens. I help you sort it, then build it.

Four modes of AI work

01

Chat

You ask, AI answers. Useful for one-off questions and exploratory thinking, but it still feels like a search engine.

Chat
02

Context

Custom assistants that know your work. Tailored for recurring writing, editing, and planning — but you're still driving every interaction.

Context
03

Automation

AI handles defined tasks in the background — monitoring, reporting, prep that follows a pattern. You review and approve.

Automation
04

Colleague

AI operates as a team member, making calls within boundaries you've set. Best for high-volume creative work where you can articulate what good looks like.

Colleague

How I take you where you want to go

Map
01

Map

Before we touch any AI tool, we map your workflows. Starting with the repetitive workflows that everyone wishes they could delegate, we lay out the tasks required and answer key questions. Where does data come from? Where does output go? What’s the work that eats your week but doesn’t use your best thinking?

Test
02

Test

We start small. Maybe it’s one task (a real one, with real data) where we test the best way to get AI on the playing field. Maybe it’s a short series of tasks with clear checkpoints where you review and approve before anything goes further.

Integrate
03

Integrate

Once you know what works, we connect and expand. We plug into your tools and data sources. We make it accessible to everyone who needs it and flesh out your quality standards. This is when it stops being a side experiment and becomes part of how your team actually operates.

Compound
04

Compound

Much like a trusted colleague, your AI-powered system should get better and better the longer you work with it. We will build in a continuous improvement loop so feedback gets routed back to the system and the outcomes improve the more you use it.

Three ways in

Learn for free

My video tutorials and guides put my process to work on real tasks for all modes from Chat to Colleague. Get practical AI for knowledge workers who hate hype.

Learn for free

Online courses

Free webinars, self-paced courses and a five-week live cohort, all online. You leave with your own workflow running.

Five cut-paper session tiles on a timeline, each workflow a little more complete than the last

Workshop

A single session or series. Your team maps one workflow, decides which parts AI runs and which stay human, and leaves with the first piece running.

Workshop

Working solo?

If you’re an individual — a founder, creator, or operator building your own AI workflows — I also offer limited 1-1 coaching. Same process, tailored to your setup.

What people are saying

Emil Johansen
Emil Johansen
Technical Writer

Louise is a true driver of reformation and positive change. She is capable of identifying real productive objectives that create tangible value and operationalize what it takes to meet and complete those objectives. Louise has a very profound knowledge about how to not only implement AI in workflows but also target it at where it makes sense. AI by itself will not magically solve problems or make us more productive - I believe AI needs, more than anything, focused guidance by real human innovators, such as Louise, who can tie ends together and see a larger diachronic perspective in order to truly harness its potential. Louise is exciting to work with and has a rare inspirational charisma about her, which lifts teams and encourages individuals to try out ideas and aim for the next frontier.